Social Good Summit Kicks Off UN Week
By Sloane Berrent | September 21, 2010 at 3:20 pm

Ed Norton of Crowdrise; Photo courtesy of Taylor Davidson, Founder of Narratively.com
Mashable, 92nd Street Y and the UN Foundation came together to create the Social Good Summit. A one-day summit about solutions and focusing on the 10th anniversary of the United Nation’s Millennium Development Goals. What are the Millennium Development Goals (MDGs)? They are eight international development targets set forth by the United Nations. Adopted by world leaders in the year 2000 and set to be achieved by 2015, the MDGs seek to spur development by improving social and economic conditions in the world’s poorest countries.

Jessica Jackley of ProFounder; Photo courtesy of Taylor Davidson, Founder of Narratively.com
Goal 1: Eradicate extreme hunger and poverty.
Goal 2: Achieve universal primary education.
Goal 3: Promote gender equality and empower women.
Goal 4: Reduce child mortality.
Goal 5: Improve maternal health.
Goal 6: Combat HIV/AIDS, malaria and other diseases.
Goal 7: Ensure environmental sustainability.
Goal 8: Develop a global partnership for development.
The Social Good Summit was one of the only major public UN Week events. (TEDxChange was another yesterday.) Speakers sparked and drove conversation around new and innovative ways to address the MDGs and included the like of actors and activists Edward Norton (Crowdrise) and Geena Davis (See Jane) to the CEO of the (RED) Campaign, Susan Smith Ellis, and the CEO of MTV Networks, Judy McGrath. Co-Founder of Facebook Chris Hughes talked about his new soon-to-be launched social network for change Jumo as did Jessica Jackley (Founder and former CMO of Kiva), who talked about her new platform, ProFounder. Ted Turner himself closed out the day in an interview by Pete Cashmore (Founder/CEO of Mashable).
Social media for social good was a prevalent theme throughout the day. Many organizations like (RED) and MTV talked about having to engage millennials with the Millennium Development Goals in order to continue to spread their message. With over five hours of media being consumed every day by the average millennial, it’s not enough to have a compelling message, it has to be in the type of content people want to see. At the same time, does having a mobile phone in your pocket indicate that you’ll make a difference in the world?

Pete Cashmore from Mashable interviews Ted Turner; Photo courtesy of Taylor Davidson, Founder of Narratively.com
Ted Turner’s interview crossed between old media and new. In talking about globalization and the worldwide economy, Turner said, “War is obsolete. You end up bombing your customers.” If customers can also be people we support through humanitarian missions and through non-profits and non-governmental organizations (NGOs) that connect us to people all over the world, it’s no wonder that where the state of the world goes next will play a huge role in how we all interact with each other.
Mashable and (RED) are joining forces for Social Good Day on Thursday, September 23. Find out more, continue the #SocialGood conversation, and plan to attend a local Meetup.




