Likable: Fight Human Trafficking & Boost Social Entrepreneurship
By Kaleena Thompson | August 31, 2011 at 10:15 am
We’ve got the best of the Web today, including a call to action to fight human trafficking, a new law could combine profits and social good and the results of a craigconnects military campaign.

Critical Action: Join the National Call-in Day to Pass the TVPRA On Sept. 8
Modern-day abolitionists are fighting for a legislation that sustains life-saving programs to fight human trafficking in the U.S. and abroad. The Trafficking Victims Protection Reauthorization Act expires Sept. 30, so on Sept. 8 the International Justice Mission and anti-trafficking advocates are rallying together for the National Call-In Day to “Pass the TVPRA!” The Senate needs to hear from every constituent in the U.S., so pledge to make your voice heard on Sept. 8. (via @IJMcampaigns)

Photo by Paul Sakuma/AP
New California Law Will Boost Social Entrepreneurship
A new law that recently went before Gov. Jerry Brown could make it easier to combine business with a social mission. This would cut the red tape on acquiring engines of capitalism in a social good sector. This law comes on the heels of the growing number of social entrepreneurs building businesses with a social mission. Known as a Benefit Corporation, this new category sets social impact standards for companies that seek to combine both profit and impact. The B corporations must amend their articles to reflect a commitment to those standards, protecting directors from legal repercussions for their decisions and giving shareholders the power to hold them accountable for protecting the public interest. “Entrepreneurs no longer have to choose between a ‘make money now, give it away later’ traditional corporation, or a starving NGO,” said Jay Coen Gilbert, a co-founder of advocacy group B Lab. “We’re creating a middle path that combines the best of the purpose-centered nonprofit community with the ability to scale and attract talent of the for-profit community.”(via @GOOD)

Stuff learned from our Vets and Military Families campaign
In July, Craigslist’s charitable arm, craigconnects, launched a campaign to raise money for veterans and military families using social media methods. Craigslist founder Craig Newmark shared some of the results of the campaign in a Huffington Post column. Craigconnects received more than 800 contributions, and awarded each of the groups a sum of the money. Iraq & Afghanistan Veterans of America -$40,000; Blue Star Families – $30,000; Intrepid Museum Family of Foundations -$20,000; and Bob Woodruff Foundation – $15,000. The campaign was also accomplished by the $25,000 matching efforts of DonorsChoose. “We also had over thirty guest posts here from vets and families groups, some of which never get attention,” Newmark wrote. “This increased social media attention to all such groups, though that’s very difficult to monitor. All of this helped get attention for a group of Americans who are neglected in conventional media.” (via @HuffingtonPost)




