Jack Johnson Touring For Charity

By Brian Linder | August 16, 2010 at 7:56 am

Jack Johnson; www.brushfirerecords.com

Jack Johnson; www.brushfirerecords.com

Jack Johnson. You can scarcely visit a Starbucks without hearing his mellow, surf-inspired light rock. And now the beach bum/singer-songwriter is about to get even more ubiquitous when he kicks off his new tour with a charitable emphasis.

Each show on Johnson’s To The Sea 2010 Tour features a Village Green area with interactive kiosks where fans can learn more and participate in social and environmental initiatives highlighted by Johnson’s All At Once Campaign.

This year’s All At Once campaign features more than 150 non-profit groups and focuses on supporting sustainable local food systems and plastic free initiatives. Supporters are encouraged to do things like plant a garden, purchase locally grown food, refrain from buying bottled water and create videos about local community projects.

The Johnson Ohana Charitable Foundation will match donations to partner non-profits, and Johnson is donating 100 percent of his 2010 tour profits to charity.

Johnson kicked off his latest tour last week in Hartford in front of more than 19,000 fans and has played to sold out crowds in Boston, Philadelphia, and NYC. Check out his website to see when he’ll roll through your town and visit the AllAtOnce.org website for more on how to help.