Fashion for Good: 3 Experiments that Challenge Our Ideas About Clothing
By Melissa Mansfield | January 27, 2011 at 2:54 pm
Photo from theuniformproject.com
That’s why I love the following three projects – they all highlight social issues, environmentalism, consumerism and our relationships with fashion in different ways. They prompt us to question ourselves: How many clothes do I really need? Where do they come from? What impact am I having?
What? Wear the same dress for an entire year – but make it look unique every single day without buying anything new.
Who? Sheena Matheiken, a NY advertising professional bored with the corporate world.
Why? To embark on a “creative challenge” that also acted as a fundraiser to support the Akanksha Foundation – a non-profit organization providing education to children living in Indian slums.
When? Started in 2009, the project continues today with 1-month “pilot series” in which others can join the challenge for one month and raise funds for their favorite causes.
What? For one year, live in clothing that has been produced and naturally dyed within a 150-mile radius.
Who? Rebecca Burgess, an expert in creating natural dyes from local plants and creating beautifully colored textiles and clothing.
Why? The textile industry is the number one polluter of fresh water resources on the planet, as well as having an immense carbon footprint due in large part to global production and shipping. Alternatively, natural dyes can be made from local plants and clothing can be created and dyed locally. Natural dyes and textiles equal less pollution and a smaller carbon footprint.
When? Started in Spring 2010, the project is still ongoing with a growing community of knitters, farmers, artists and supporters. Frequent updates on the blog include gorgeous pictures and behind-the-scenes stories about the amazing people creating natural fibers, textiles and dyes.
(Disclosure: Rebecca is a friend of mine and my company built her website. Of course, she’s a friend of mine and we built her website because she’s awesome. 
What? Wear only six clothing items for one month and share experiences online at sixitemsorless.com.
Who? Started by two friends, Heidi Hackemer and Tamsin Davies, who wanted to pare down their wardrobes, it’s open to anyone who wants to participate.
Why? To explore and question our relationship with fashion and the meaning it has in our lives. How much time, energy or money do we spend on clothing? What happens when we don’t?
When? An ongoing project, new participants can join with each new “cycle.” They commit to the rules and then post about their experiences in the online community.
What do you think about these fashion challenges? Do they make you think differently about your relationship with fashion? Do they inspire you to participate?
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