Our name originates from the Periodic Table of the Elements. Fluorine, chlorine, bromine, iodine, astatine, and ununseptium comprise group 17, an elemental category known as the halogens – a unique group for three reasons:

• First, halogens are reactive. They connect. In order for the halogens to exist naturally, they must connect with additional elements. This makes them stable and stronger and gives them purpose.
• Second, halogens are diverse; it’s the only category where elements can exhibit all three stages of matter … solid, liquid and gas … at room temperature.
• Third, one halogen remains undiscovered. Ununseptium exists in theory and has yet to be found and fully utilized.

So what do these elements have to do with our mission? Everything.

First, Halogen TV’s demographic is connected.

Not only are they able to connect, they thrive upon it; they need it to survive. They engage with each other with content through a variety of media. From mobile, to Web, to broadcast, print media and live events, our target audience is the most constantly connected demographic on the planet.

Second, Halogen TV’s demographic is diverse.

It encompasses students and new grads, single professionals and married couples. This group represents a wide range of ages, incomes and ethnic backgrounds. Despite this diversity, our target audiences share the common thread of social consciousness and a desire to live what they believe.

Third, Halogen TV’s demographic is undiscovered.

Sociological studies have yet to grasp the full potential of their defining characteristics. On the one hand, they’re the most self-centered generation to date. On the other, they’re also extremely aware of the world around them. They care and want to make a difference. They exhibit amazing humanitarian traits and feel they are called to fix the problems with the world. The full potential of what they can accomplish is yet to be discovered.